The uniqueness of the market position of Korston is determined by the fact that it represents a conglomerate of objects of hospitality businesses and entertainment and shopping centers working by a principle of self-maintenance in the field of information technologies, enabling market entrance with the offer of a qualitative and competitive program of products, tested in various spheres of business in Korston Group's framework. Taking into account close interrelation of all Korston enterprises, its marketing policy is based on the uniform complex approach: research of the market and realization of its segmentation for all enterprises of the group of the companies based on their business features, analysis of appropriate marketing environment, correct positioning of the enterprises, development of a uniform marketing strategy and management of quality of both products and services with the goal of attraction of customers and business partners on the basis of the structural approach to marketing. Succinctly, the distinctive feature and doubtless market advantage of marketing activity of the group of Korston companies is its orientation on common needs of a wide spectrum of services offered to our Guests.